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Do We Need To Protect Our Music?

#saveugandanmusic

FROM A NOBODY’S POINT OF VIEW

So when you set up a shop, your goals revolve around maximising your sales, this way, your profit margin is set to be high. Now let’s also assume that you have this business in your village; when people come from the neighbouring villages your shop, do you chase them away off to the shops in their own villages? No, right?

What about the other traders in the neighbouring villages; do they build fences to bar these people from crossing to your shop? 

Well, some may. And these are the fools! 

The best medicine would be simple; someone ought to sit down and ask themselves why people would leave their products to go and buy from someone else. This way, if the reasons were high prices, they would lower them abit to entice their customers back. Also, the problem could be quality and if so, maybe, they would sit down and improvise means of improving.

Enter #SaveUgandanMusic.

There is a problem I agree. Ugandan Music is in serious trouble! 

These are my opinions, so please beware I will lash back if you attack me or simply formulate yours if you can.

There are many reasons why ‘foreign music’ easily penetrates our society. 

Poor quality records

Our market is marred by a lot of half-baked audios and videos. Of recent there has been a remarkable effort to produce good videos which subsequently flew some of our music into the wider international market but that has too come with a lot of disadvantages; a somewhat comfort zone has been established which makes almost everyone feel like everyone can produce something and send it over to Television stations or the internet because a feeling of ‘we have made it’ is blinding most producers and artists. That’s for the videos..now about audios, Oh my God!

You can’t help but giggle abit. What is wrong? Someone runs to a studio, records an audio and sends it over for live-air play consideration. Playing the ‘thing’, there are echoes everywhere and the mastering, Jesus! If your song can’t play on a local radio station, how do you want to sell it in Nigeria or Zambia or Rwanda?

Plagiarism 

It is not something to argue about Ugandan music doesn’t have an Identity Sound. What do I mean? Because of the desire to be like them, Ugandan artists have successfully jumped onto the bandwagon of copying foreign instrumentation in songs and this is evidenced by most of our musicians copying Nigerian beats, including the ‘big ones’. You can’t honestly differentiate a Ugandan song and a Nigerian one, almost. Why? Because we have copied everything including their lingual pidgin. So why would a Nigerian DJ/radio station have you on their playlist if they have their better stuff, well mastered and in good original quality? Tell me?

Times have changed

For God’s sake, this is the 21st century, the digital age! Music marketing dynamics have totally evolved and are now broadly digitalised. If a Nigerian/South African/Ghanian artist can use his social media to sell their music here and you are here seated because there is some sense of entitlement to a local audience, stop dreaming you fool! These boys have MTV, Trace, Startimes Music all dedicated to promoting their music and you are telling NTV/NBS/Urban to put local music on 90% rotation! Idiot, who watches NBS in Mozambique or Angola? Who listens to HOT 100, RADIO CITY, XFM in Morocco? Who?

Let’s assume your demands are honoured by these media houses, how are you going to stop Aludah or Selector Jay from playing Wizkid in club if its what their audience want to dance to? How will you stop Douglas from playing Tekno or RunTown in a request show if 80% of his audience ask for their music?
  I think it’s time we as a people sat down and asked among ourselves what the problem is!

Come back INTRO.

When these Nigerian artists set out to pursue music careers, just like you, they aim to sell their craft just like everyone, just like you. Their aim is to build ‘fan-doms’ everywhere. By so, they will be big earners and their success will have maturised. So they set out with good plans; good songs, nice videos and aggressive marketing, e.t.c, they come here beat you at your game and you resort to fruitless campaigns to keep their music away which is rather selfish, absurd and misguided! 

Please, go out and copy their strategy…learn…and master it! Don’t fight their music, you will lose with a bloody nose!

I have not seen anyone of you complain when you stage shows in Dubai, Canada, Australia or UK. No one! So just go to the drawing board and figure something out… otherwise, ebintu byo sibilungi!

And the solution is not coming out to forcefully dictate a TV show’s, radio show’s or DJ’s playlist. The way forward is simply logical!

All am saying is;

“Teka sente wolaba”

Go out there and make quality song audios and videos. Yes, quality means expensive; the best audio producers and video directors don’t come cheap. But their work is often worth the bargain. It’s the reason Bebe Cool, Chameleon, Radio & Weasel, Eddy Kenzo and most recently Sheebah are able to somewhat step a foot onto the international stage.
It’s the only solution, all the others simply come in to enforce a done deal. Why won’t MTV, BET, TRACE, ST MUSIC play your videos if they are good? Why? 
When your music is ‘there’ it becomes easy for the us to keep it on our phones, laptops and local broadcasters will accord you deserved airplay if your song/video is worth it. It works that way, these days; you first hit the tip and come back to cement your foundation. Weird, ain’t it? Ask Eddy Kenzo, when Sitya Loss was burning the world, a few people here knew of it here. Just a few! But when he struck the tip, and came back, ask him where he ranks now! The only Ugandan with a BET Award! Its funny he has also caught this nonsensical #SaveUgandanMusic virus!
Save your selves! 
#homeiswheretheheartis

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